Influencer who?

Updated: Jun 4, 2020

Learn about all types of influencers

There are three ways to categorize influencers, by number of followers, content or industry….

By number of followers we have the following distinctions

Mega influencers

Also known as celebrities, these influencers typically have more than a million followers. Many of them gain their followers as they participate in reality TV shows and movies, or become recognized athletes, singers or writers. One post can be an instant hit and generate amazing buzz.

Macro influencers

These type of influencers, have between 100,000 and one million followers. They mostly gain fame through the internet, either as vloggers (blogger that uses video as a means of communication) or creative content creators. They have a great reach by engaging large audiences.

Micro influencers

Those with 10,000 to 100,000 followers. They have great engagement and are relatable, value-packed and create high quality content. Their followers belong to a niche and are perceived by them as experts in their industry. What makes them amazing is their personal relationships with their audiences.

Nano influencer

Nano-influencers have less than a 1,000 followers, and are “regular, everyday people” that are known for promoting brands’ products or services to their close circle of family and friends. They are known to have the highest level of engagement due to their personal and close interactions with their followers.

Not all influencers are created equal

There are also content type influencers


Their popularity has gone through the roof because of the videos they publish. YouTuber posts cover a wide array of topics including sports, comedies, tutorials, and pranks. In actuality most of the influencers, regardless of the type of industry they are in, use YouTube to leverage their social media presence.


These are people who love to share their hobbies, interests, expertise, or their lives in general. Influencers frequently use blogs as tools to connect with their audience and create relevant content to send leads to websites.


Podcasts are on the rise, especially for people with a fast-paced lifestyle. These influencers acquire followers through their interesting narratives and amazing storytelling abilities. Their content is very creative and they are masters at delivering it.

There are also, industry type influencers

Fashion and makeup Influencers

This is the most common industry for influencers. They became famous using the #ootd (outfit of the day), and tagging brands on their posts. Many of them become very successful entrepreneurs when they launch their own clothing, make up, or perfume brands.

Food Influencers

Food influencers are the foodies of social media, diligently sharing amazing food images to entice their followers’ appetite. Interestingly enough there are food influencers specialized in niche branches of this category like fruitarian, vegan, pescatarian, etc,

Travel Influencers

They travel around the globe and we think they are the most fortunate influencers. They happen to travel for free in exchange for reviewing hotels, activities, resorts and adventures. They are the free spirits of the influencer world and are usually amazing photographers.

What type of influencer do you consider yourself to be?












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