Updated: Jun 4, 2020
Consistency in your message and consistency in your posting are two of the most important factors that determine the success and engagement of your content.
Your content needs to carry a unique and identifiable voice and style across all platforms at all times.
Great influencers know how to balance those two aspects when posting. Your content needs to carry a unique and identifiable voice and style across all platforms at all times. Content consistency establishes credibility, builds trust, and strengthens your reputation. Why is this beneficial? Audience retention Great content is a great strength, because it creates a positive experience for your potential customers and keeps them coming back for more. Better traction It is very important to have a good number of followers, but is more important to have content that trends. If you are not seeing enough traction, even though you have an amazing number of followers, use relevant and shareable content. This will make you rank higher in all platform algorithms, giving you more exposure and the possibility of increasing your numbers. Build authority Creating quality content will also help build your authority. Your followers will be more inclined to trust you if they view you as an industry expert. Your content should portray your expertise and provide valuable answers to your audience's questions. Future business Great content can also generate business. When your audience resonates with your content, it will be much easier for them to make decisions when purchasing your recommended items. The more quality content your followers see, the more positive association with your brand they will create. If you want to grow, post consistently. When thinking about what to post, be mindful. Make sure it is aligned with your core topic and is presented in a way that is relevant for your fan base. Never forget that people can smell fake from a mile away, so always speak the truth and let your followers see who you really are.