Updated: Jun 4, 2020
Engaging with your audience can help you increase your following and trust in your brand in a way you have never imagined
When you listen carefully to your fan base, you will have all the necessary insight you need to create the kind of content your followers want.Attentive listening will help you structure marketing strategies based on your industry’s niche trends, coming up with innovative ideas, improving your customer experience, and making them feel relevant and heard.
48% of customers make a purchase with a brand who is responsive to its customers and prospects on social media.
People want to feel heard on social media. According to research done by Sprout Social, 83% of people like it when brands respond to questions, and 68% like it when brands join conversations. Actively answering messages and commenting on your follower’s posts and questions will make a difference. After all, 48% of customers make a purchase with a brand who is responsive to its customers and prospects on social media.
Listening to your fans will allow you to discover new opportunities. Followers will set the trend for you, complain or praise your content, and give clarity as to where to go. Monitoring these trends, you can create everything they need to match their tastes and ultimately draw them into your brand.