We can  help  you  with 

 social media 

 and  email  

campaigns 

There are many ways to increase your visibility, grow your fan base and nurture the loyalty of your clients and followers.  Marketing is one of the most important ones.  
At BLUE UNIKORN, we recognize the power you have, and the strong presence you hold on Social Media. We want to help you leverage it.
We have an in-depth knowledge of Social Media platforms and can give ideas and strategies to help you achieve those goals. But we are aware of the comprehensive knowledge you have about social media and its use, so for now, we will leave Social Media campaigns for future conversations.  It is our interest now to deepen about one super-powerful marketing tool: Email Marketing
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WHAT IS EMAIL MARKETING?

 

Email marketing is the act of targeting prospects and consumers with a commercial message through email, with the goal of expanding brand recognition, driving sales, and customer loyalty. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal fans.

 

By now, we know email is popular and email marketing shows signs of continued growth. According to research conducted by The Radicati Group, the world sends about 196 billion emails per day. Of this number, the majority, or 109 billion is business email. According to one poll, about 40% of people surveyed said they checked their email between 6 and 20 times per day. While there is no exact number, this does show established behavior, and more important is that consumers prefer to receive business information via email.

 

5 REASONS WHY EMAIL MARKETING WORKS VERY WELL WITH CONSUMERS

 

Convenience- With access to email right on their smartphone, most consumers find this type of communication very convenient. Not only can consumers stay connected with their favorite brands wherever they are, but they can easily redeem any coupon codes or other special offers right from their phone.

 

Personalization-  Today’s consumer is flooded with marketing messages, and they tend to respond best to those that are personalized and relevant. Email messages can be personalized with relevant content based on preferences. Email segmentation makes it easy to send the most relevant offers and content to the consumer.

 

Instant Gratification- Today’s consumers really like the ability to get information about exclusive offers and deals. Email campaigns allow your business to instantly communicate sales and promotions so that consumers can take advantage of the opportunity to save.  

 

Revenue- There is no question email marketing increases company revenue. This strategy is a low-cost method of reaching a mass audience which acts on those promotions leading to increased revenue.

 

Website visits- Another return on investment is the fact that email drives traffic to your company website. Email subscribers are more likely to be qualified leads which move through the marketing pipeline effectively and ultimately increase the chances of conversion.

WHAT IS EMAIL MARKET SEGMENTATION?

 

Email Segmentation entails the division of email subscribers into smaller segments based on meeting set criteria. For example, consumers in these segments share common interests, desires or needs. Segmentation is used as a personalization tactic to deliver more relevant email marketing to subscribers. Following are the most common types of segmentation: 

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Demographic segmentation- “the who”

This is the most common and easiest way to separate a market. A target audience is divided based on qualities such as, age, gender, occupation, education, income, and nationality. Demographic segmentation is the easiest way to divide a market. Mixing demographic segmentation with another type of market segmentation can help to narrow your market down even further.

The information required for demographic segmentation is easy to gather and doesn’t cost a company too much to obtain.

For example, a common product which is segmented based on demographics is body wash. Generally, you’ll see body wash for women and body wash for men.

 

Geographic segmentation- “the where”

This involves dividing a market based on a geographic location. Groups or segments can be divided by country, city, rural area, or zip code. This allows a company to identify consumers based on climate or population density. Even though this is a very simple form of segmentation it is highly effective. By identifying where consumers are located, a company can understand the needs of consumers and can target them with language or wording and location-specific ads.

 

Psychographic segmentation- “the why”

This type of segmentation is like demographic segmentation, but it deals with characteristics that are related to mental and emotional traits. These segments are divided based on consumer personality characteristics, attitudes, values, interests, and lifestyles. As pointed out earlier, demographics are much easier to detect than psychographics, however, psychographic elements give marketers valuable understanding regarding purchasing preferences, price sensitivity and motives. It is psychographic information that informs you why people purchase or don’t purchase a product or service. Armed with this information, vendors can develop content that is more relevant to their customer segments.

 

Behavioral segmentation- “the motivation”

A company can segment their market based on consumer behaviors. Behaviors include actions taken on a website, online shopping habits, how often a product is used, and how loyal consumers are to a product or brand. This information is valuable because it is directly linked to how consumers interact with specific products and brands. Again, based on this data, more effective campaigns can be designed to reach consumers.

 

WHY MARKETING SEGMENTATION IS IMPORTANT?

Segmentation helps marketers to be more efficient in terms of time and money. When companies use email market segmentation it makes planning campaigns easier, as it helps to design a focal point (certain consumer groups) instead of targeting to the masses. When companies have a better understanding of customer’s needs and wants, email messages can be customized to customers who are most likely to purchase products.

 

WHAT ARE THE BENEFITS OF MARKETING SEGMENTATION?

 

Targeted communication- Imagine you need to communicate to a segment of scientists. They will likely respond better to information backed by scientific data. However, if you have a segment of science students, they will probably want details of the actual experiments. Clearly, the messages will be different for each of these segments.
 

Greater company focus- When a company is focused on a particular segment, it learns all about that segment in order to market correctly. Effective campaigns lead to higher return on investment (ROI).
 

Service customers better- Working with distinct segments which highlight needs and desires, companies are able to satisfy a variety of customer needs by offering different promotions or incentives.
 

Market competitiveness- Companies concentrate on a certain segment see an increase in market competitiveness, which in turn leads to a higher return on investment (ROI).

Market expansion- When using geographic segmentation, market expansion is possible immediately. When a company understands how to market to consumers in a certain location, they can expand immediately into other neighboring locations.